In this day and age, running an ethical SEO campaign is essential.

Today, it is important to run an ethical SEO campaign.

In any search engine optimization program, whether performed in-house by the company or outsourced to a SEO service, the website of the company is the focus. This is a good thing. It is one area where a company can feel in control. Once a site is launched, it will be interesting to see how the website compares with other websites, regardless of whether they are using ethical SEO techniques or not. Read more now on seo expert london

The assumption is that, apart from any changes made to a company’s website, and, if one is used, its SEO services, the company has no control over the search engine results. This is usually not the case. You or your SEO company can often have a direct impact on search engine rankings by monitoring your competition and reporting their SEO techniques to the major search engines if they fall outside of what is commonly referred to ethical SEO. While I do not like the term “ethical”, “ethical search engine optimization” has become a standard term to describe white-hat techniques. I will use this phrase throughout the article.

Primary Competitors

Let’s start by defining competitors. Most companies have at least one or two primary competitors. These are the ones who sell similar products and services and are similar in size. The SEO efforts of your competitors (or their lack thereof), whether they use ethical SEO techniques or are not, should be monitored regularly. You can rest assured that, as long as they don’t have an in-house SEO team or haven’t hired a service, they are not using this channel. You can find out a lot about your competitors’ sales and marketing strategies by evaluating their keyphrases. You can also check if they’re using ethical SEO techniques in their campaign.